Getting involved means getting your hands dirty. Good business management requires a manager to do some of the work to. Rather than handing work out to employees, then sitting back and watching them do all of the work; do some of the work too. If you get right in there and work along with the employees, it shows you all have the same goals and are able to all work together on the same playing field. You are never too busy to get involved in the activities and work of the project. You will feel a personal satisfaction, but be appreciated much more by your team.Good business management is not a dictatorship but a team environment. Don’t make people feel like they are walking on eggshells and afraid to make a mistake. Mistakes happen. People need the ability to be creative and take risks. If you don’t allow people to think outside of the box and be creative because they have to do things your way, they might come to resent you and may even feel hostile toward you. Don’t look over an employees shoulder as they work. Give them the freedom in their job to work and be creative. You will get more business productivity this way.Innovation is important in business management and a factor often missed. Although, innovation seems to be the buzz word in the corporate world today, many managers just don’t get it. If you want your staff to be innovative, they need to know their job is secure with the company. Many people are scared to be creative because if they make a mistake they will lose their job. Letting people know their job is secure makes them feel freedom in their position and they will think of more innovative ways to get the job done.Good business management means you are a manager that is willing to listen because you don’t think you are smarter than everyone else. You have an ability to lead the team of employees to completion of a project. You aren’t the smartest one in the bunch. Even if you are the smartest person, don’t treat them as if you are. Be willing to listen to new ideas and seek input. You will be surprised at how much more you will learn when you listen to your employees and their ideas.
The path to a managerial role in business is long, and earning an MBA may only lead to a mid-career position. If you are considering advancing in your business career, start looking for business management jobs and see if your qualifications measure up. The strata for business management jobs, however, vary, with roles ranging from department heads to CEO and CFO positions. A combination of experience, education, and connections may help with advancing into a managerial position.The first step to getting any business management job is applying. General job boards list several management opportunities in all aspects of business, from accounting and sales to marketing and project management, but often these openings are few and you need to search through entry- and mid-level positions. Using a career-specific job board is another approach, and ones geared specifically toward business management jobs are out there. A search in your field on one of these career-specific job boards brings up advanced positions only, offering far more comprehensive results.As you look for business management jobs, make sure your resume is updated before you send. For any type of management jobs, accomplishments rather than skills need to be emphasized: which goals you met and how you met them, how you led a team toward these goals, and other ways you expanded your company. Make sure every relevant past position listed on your resume follows this format.Although education and a moderate amount of experience are needed for entry- and mid-level jobs, connections often help with advancing into management. Within a company, who you know may be just as helpful as what you know. If you are planning to look elsewhere, knowing someone in management already may help your resume be seen and get you in for an interview. Even if you do not know anyone in the company, however, associating with other well-known industry professionals and using them as references is also helpful.All business management jobs will require at least one interview, if not several, and even before you get in the door, prepare with your interviewing skills. Refresh yourself in all general interview questions a hiring manager could ask you, such as “Tell me about yourself.” Also prepare for any skills-related questions. A company interviewing you, however, wants to know why you are interested in them, and do research about them, from brushing up on recent news to familiarizing yourself with their specific mission, in your preparation.
Their Role in Media PlanningMedia planning and buying is an important marketing function. Companies need to use the right medium while targeting their audience. Business Management Consultants help organisations to use the right medium and measure the performance of the marketing activity. Media audit essentially answers these fundamental questions:Media planning helps in answering these basic questions:a. Where to advertise? Market research helps in identifying which market their competitors are using. Either using primary or secondary data, the target market segmentation is done. Which part of the country would it be more successful and the medium that part uses.b. Who to advertise for? The company’s potential buyer needs to be identified, the person earning the most in the family might buy the product, but it could be used by some other individual in the same household. Research again helps in targeting these products accurately.c. How much to advertise? The media budget is based on this, the more frequently the advertisement is shown or viewed or aired the costlier it is the purchase the medium for the given time and space. Specifying the time is a must when the ad campaign is on a television or a radio.Some companies prefer in-house planners, business management consultants usually have a team of individuals, who are selected based on the client. Business management consultants can make his/her group according to the project or client they have. Certain brands invest highly in media audit and at times some don’t, depending on this a team can be formed.What is media planning?Media planning is a highly specialised service; the planner needs to have a thorough understanding of consumer behaviour, purchasing habits of various brands and the medium of communication which is popular with their consumers. Based on these factors the consultant chooses the right medium or media, depending on how much the client is willing to spend. Media planning is a function that helps in determining the most effective manner of spending the advertiser’s money/ investment across media so as to generate the best Return of Investment (ROI) for the company.The consultant needs to understand that mediums of communication are now merging, previously each medium print, radio and television were being targeted separately. Now with the online medium the three traditional mediums have converted into one. Marketing is now a two way communication, consumers and brand interact using social media.The major steps involved in media planning are:• Clients Marketing Brief: This brief is provided by the client, it contains details about the product, its functions and the competitive advantage and the portfolio of products and services they offer. High and low selling products are highlighted, this help in the SWOT analysis. The media that they are currently using, the market segments that they are targeting and how much they are currently spending on media. The client specifies their marketing objectives in this brief.• Advertising Agency brief: This brief explains the creative execution of the campaign; this is usually done by a boutique or an agency that handles creative advertising designs.• Media Planning brief: The advertising agency comes up with the advertising brief the media planner or business management consultant helps to arrive at a media plan. The media brief contains media objectives; this helps in deciding which media to choose, how many times and at when. The brief includes definition of target segment and information about their competitors. Understanding how much their competitors are spending, the medium they are using and how many times in a day or month are they disseminating the advertisement.Media planning is an important management function and business management consultants help in creating the media planning brief. At times companies use to wrong medium to disseminate their marketing efforts, business management consultant help in choosing the right medium in the current market scenario.